I don’t think Nutella needs any introduction, but what you might not know is that this famous worldwide chocolate spread passed through a series of transformations before becoming the nutella you know now. Originally it had a loaf shape and had to be sliced to be placed on bread. It then transformed to a spread and was named “pasta gianduja”. Pasta meaning paste, in this case, and gianduja was referring to the famous carnival mask from the Piedmont region. Its origins date back to 1940, just at the beginning of War World II. At that time chocolate was hard to find, so Mr. Pietro Ferrero added hazelnuts which were, and still are, abundant in Piedmont and created an affordable snack for everyone. In 1964 Nutella® became the creamy chocolate hazelnut flavor we all know. I’m amazed that after so many products disappeared over the years that nutella has remained and has become part of our Italian culture.

I have a special affection to nutella because it reminds me of my childhood. I used to eat it spread on a soft slice of white bread just like in the picture on the label, but my favorite way was, and still is, to eat it directly from the jar. Continue reading →